![]() long term strategy keywords Find where your target audience lives Even though they may have lower search volumes currently, they are more likely to get you better results over time. Once you select top keywords, you’ll find more evergreen keywords rather than just the rising or trendy ones. ![]() This is how you find the TOP keywords: Search trends for top keywords Create a Short-term and Long-term Keyword StrategyĪn interesting way of sorting this data is by ‘TOP’ rather than ‘RISING’ as that’ll usually give you more evergreen keywords that have consistently high search volume. ![]() I can also write new blogs on these topics and link my product pages from the blogs to drive traffic to the store listings. I would then include these keywords on my product pages based on how relevant they are. As the e-commerce store owner, I want to optimize my jumpsuit product pages or write new blogs to leverage popular keywords.įor this, we will look at the ‘ Related queries‘ section on Google Trends. ![]() The term Breakout means that the search or trend grew by more than 5000%. You can also notice the terms ‘Breakout’ mentioned next to the topics instead of a growth percentage number. I’m now looking for other products I can manufacture (or source) and sell to my existing audience or the same target audience. Let’s continue with the same example of the e-commerce store. Find new products to sell to your current audience In this case, I used “jumpsuits” as a search term to understand searches and not interest in the type of clothing (which can be a more specific term). I got a lot of sales in the month of March and then I notice the peak in search in the same month: eCommerce trendsĪs you can see, I have filtered by data by country (Australia), time range (90 days), and category (Shopping) to check the Google search trends data which is more relevant to me. Let’s say I’m a fashion eCommerce store and I make jumpsuits for women. Luckily, Google Trends has optional to do this.įor example, If I’m a business with my target audience in Australia, I should check the data and analysis for Australia and not the worldwide trends. In the above example, you can see many topics to compare against each other and get insights about “What Google product is more popular than others?” Focus on your target audience using geo filtersĪs marketers and entrepreneurs, it’s very important we are researching data that matches our target audience. Comparison is quite useful to get better insights into your search terms or target keywords. However, once you enter your first keyword on the tool, you can find the ‘related topics’ to get new topics to compare them to. You might be starting with a single keyword and don’t have another keyword in mind to do a comparison. You can start broad with topics and then either narrow down to search terms, or go even broader with categories. And the suggestions that show up which do not have the word search term are Topics. Here you can see “search term” written next to the terms. When you’re typing your query on the tool, you will notice the auto-populated options. This is different than the exact search term. Note: On Google Trends, a topic is a group of terms that share the same concept. In this case, Google as a search term and Facebook as a search term may not give us the actual interest people have in the company since these have become generic household names now. In the above example, we want to compare Google as a company to another company (let’s say Facebook). However, if you’re doing specific research on a brand name or a topic, make sure you select the right category from the dropdown before doing your research and analysis. So let’s uncover all that untapped potential this tool has to offer and understand different ways to use Google Trends with my top tips: Go specific while entering keywordsīy default, when you input a keyword or phrase on Google Trends, it’ll consider it a search term.
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